A little play.
A familiar personality.
Magic Leap’s augmented reality technology appealed to my geeky side. I followed the company’s established brand guidelines to create playful designs for its team events in San Francisco.
The work brings that familiar identity into invitations, table tennis graphics, wristbands, drink menus, and digital event layouts.
For the Women’s Inclusion Network Coffee Mixer, the invitation takes the shape of Magic Leap’s character. A red front and white reverse pair the recognizable silhouette with the event details.
The Hemisphere, Sublime, and Bloom paddle and ball designs explore different palettes within the same brand family. Table graphics extend the idea with an arrangement of colorful branded circles.
Wristband mockups and two drink menu formats carry the identity into the smaller event details.
The Coffee Mixer event page pairs red and gradient accents with the event information, RSVP, venue map, and countdown. The presentation shows the design across desktop, tablet, and mobile layouts.
Event design contribution: Zack Bujazia.
Created within Magic Leap’s existing brand guidelines.
A clear challenge.
An ambitious idea.
Let’s see where it can go.
